CLIENT
Ulahop
_Brand Strategy
_Visual identity
_Web design (Kingseo)
PROJECT
A toy-sharing brand that is not only responsible but also fun. Play with purpose.
Ulahop is a brand that enables a toy-sharing system among users, matching toys to their children's ages and interests, ensuring they always have something new to play with without the need to buy.
The challenge was to create a brand aligned with the founder's philosophy, deeply rooted in free education and learning through play, while also conveying a strong sense of fun.
We developed the naming to merge the ideas of circularity and playfulness. A hula hoop embodied everything we were looking for, so we modified its structure to create a unique and distinctive name.
The visual identity is inspired by the concept of circularity, which is at the core of the brand’s essence. This is reflected in the curved shape of the logo and the recurring use of a flowing stroke as a key graphic element across applications.
We selected a sans-serif typeface with unique curved accents, adding a fun and casual touch that reinforces the brand’s personality.
The color palette is anchored in a kraft tone, referencing wood—the primary material of the toys—paired with a slightly desaturated red, adding vibrancy and intensity while remaining subtle.
We designed the digital platform to manage subscriptions and provide insight into the brand. The website offers an easy-to-navigate experience, using a direct, friendly, and playful tone to explain the process and benefits of the service.
A strong presence of the two key colors, along with bold typography, helps create a digital experience that feels warm, approachable, and effortlessly engaging.
