CLIENT
AMC Networks
_Visual Identity
_Video
PROJECT
An ever-evolving identity, fluid and dynamic like a living organism, designed for the iconic documentary channel Odisea.
Redesign of the Odisea television channel, specialized in documentaries and part of AMC Networks.
Odisea aimed to reposition its brand with a refreshed documentary lineup, embracing more contemporary and bold content. "In Constant Evolution" became the strategic concept guiding the new visual system—dynamic and flexible, designed to enhance the brand’s impact and relevance.
We designed a logo that can take on any shape, constantly shifting, inspired by the process of cell mitosis. This logo is embedded within a system heavily reliant on the contrast between red and blue—a nod to the brand’s original purple, paying homage to its roots.
The contrast between red and blue, along with the blend of imagery, video, and flat graphics tinted in the brand’s colors creates a dynamic and flexible system, essential for a brand with such a vast and diverse content production.
