For over 15 years, I've been building brands that connect, evolve, and endure. As a Creative Director specializing in branding, I lead teams and projects where design is more than just aesthetics, it’s a strategic tool that runs through the entire organization, from internal culture to the customer experience.

Throughout my career, I’ve learned that when design is understood as a shared language, it has the power to align vision, business, and people. That’s why I focus on creating brand identities, whether new or evolving, that are grounded in relevant ideas, built with method, and expressed with clarity, character, and consistency.

I lead creative, multidisciplinary teams, nurture individual talent, and foster work environments where ideas grow, are shared, and turn into strong, meaningful outcomes. I also support clients in understanding, embracing, and championing brand projects internally, bridging the gap between business language and creative thinking.

I’ve had the opportunity to work with brands such as BBVA, Repsol, Naturgy, BBK, AMC, Yoigo, Grupo VARMA, Hitachi, Simon Electrics, Schweppes, and IFEMA Madrid, and with consultancies like Interbrand and LLYC, which has shaped a global perspective on how branding drives transformation.

For over a decade, I’ve also been teaching at Istituto Europeo di Design (IED) in Madrid, where I instruct classes in branding and visual communication. Teaching keeps me close to the roots of my vocation: sharing the value of design as a way of thinking, not just a matter of form. I’m inspired by guiding new talent, challenging what I’ve learned, and staying in constant evolution through dialogue with the next generation.

hola@jaimevallhonrat.com

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Plaza de los Mostenses, 1
Oficina 1B
Madrid

FIELDS OF WORK

Visual Identity
Creative Direction
Art Direction
Brand Strategy

Naming
Web Design
Editorial Design
Packaging

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