CLIENT
Sociedad Española de Medicina Estética
_Art direction
_Web design
_Editorial design
PROJECT
A visual concept that contrasts bold, colorful aesthetics with a theme rich in dramatic intensity.
"Tu cara ya no me suena" is an awareness campaign by the Spanish Society of Aesthetic Medicine, created by the agency Ani's Hall. We built a visual narrative around the issues of malpractice and misinformation in the world of aesthetic medicine.
Cut-out, unrecognizable faces appear in classic beauty imagery to emphasize the campaign’s slogan, which takes center stage in a delicate serif typeface, adding elegance to a dramatic message.
The use of bright tones helped us create a visually appealing and even positive system despite the seriousness of the topic, achieving an effective contrast that enhances the message`s impact.
