CLIENT
LLYC
Unode50
_Visual Identity
_Motion graphics (David Rubio)
_Photo & Video Direction (Bad Studio)
PROJECT
A brand capable of inspiring people to be themselves, to believe in their own identity, and to invite them to be unique—because being ONE is everything.
LLYC's branding strategy team developed a strategic repositioning of the Unode50 brand, making a 180º shift towards a universe of wildness, authenticity, and freedom, which led to the claim "Being Yourself is Everything." ("Ser Uno lo es todo")
From this concept, we developed a new visual system that is radically different from what the brand had been until then. We aim to reclaim its origins and connect with new generations for whom the brand lacks sufficient relevance.
The brand’s products, defined by authenticity, character, and boldness, inspired the visual system, which seeks to reflect the courage and freedom of being oneself.
We designed the logo with the need to highlight the word "Uno" in mind, ensuring a direct connection between the visual universe, the strategy, and the brand itself.
This "Uno" becomes an organic yet refined form—bold and uncompromising—that does not seek to please everyone, but simply to be true to itself.
A standout element in the new identity is the padlock, an iconic symbol of the brand since its beginnings. Its simplicity allows it to adapt to any material or graphic style, embodying the freedom to transform and be anything.
The visual system is centered around the color red, a key element from the brand’s origins, now reinterpreted with a refined tone and application.
A bold sans-serif typeface brings a relaxed, effortless, and natural character to the brand.
More than just a signature, the logo becomes a core graphic element, shaping compositions, masking photographs, and emphasizing the organic forms that define the brand’s products.
