CLIENTE
LLYC
Simon Electrics
_Visual Identity
_Motion graphics & video (David Rubio)
PROYECTO
A flexible, dynamic, and colorful visual system designed to adapt seamlessly to any space with ease and fluidity.
Development of the visual identity for Lola, a technology initiative by Simon Electrics aimed at optimizing space management.
The visual system is inspired by Lola’s ability to adapt and interpret any space dynamically, quickly, and seamlessly. A flexible logo breaks apart into color fields, shifting across the space and helping structure the composition of each piece.
Lola's identity is reinforced by dynamic color gradients, where fluid shapes shift and dominant tones vary, always within a palette where magentas and purples take center stage, subtly adjusting their brightness.
A serif typeface complements the system, adding a human touch that connects directly with the brand’s name while creating a striking contrast with the rest of the design elements.
