CLIENT
Savia Abogados
_Brand strategy
_Naming
_Visual identity
_Web design (Feijoo Montenegro)
PROjECT
A visual identity for a law firm that breaks away from industry clichés. We are not just another law firm.
Savia is a law firm based in Málaga with a fresh approach that sets it apart from traditional legal practices.
This vision, along with the firm's energy and youth, became the foundation for the brand development—starting with the naming process. The goal was to find a word that conveyed growth, prosperity, and teamwork. "Savia", which means sap, encapsulates this organic sense of progress, reflecting the firm's commitment to ethical collaboration and collective growth.
The visual identity is built on a striking contrast between a vibrant orange and deep blue. Bold headlines play a crucial role in delivering clear, strong, and direct messages.
We designed a website with an unconventional navigation system that reinforced the firm's unique approach, further distancing it from unwanted associations. The result was a fluid and dynamic browsing experience.
