CLIENT
Marqués de Torreblanca
_Visual identity
_Web design
_Packaging
_Photo & Art direction (Sonia Pueche)
PROJECT
Tradition, flavor, and character come together to shape the visual identity of an olive oil with a rich history.
Marqués de Torreblanca is a brand that distributes and produces extra virgin olive oil on an estate with a deep-rooted tradition. The brand needed to reflect this history in a contemporary and modern way.
The logo takes inspiration from the original coat of arms of the territory, which features a tower over the sea in one of its quadrants. The new symbol merges these two elements within a shield-like shape, integrating them seamlessly and using irregular strokes and textures to enhance the sense of tradition.
The typographic system consists of three fonts: a serif representing tradition, used in the logo and main headlines; a condensed sans-serif that adds a modern touch through contrast; and a casual script that disrupts the previous elements, used exclusively for the oil variety, even overlapping the other typefaces at times.
We designed the brand’s packaging, carefully selecting the bottle to achieve a balance between curves and angles. For the labels of its different oils, we chose a high-grammage, naturally textured paper, ensuring a refined production process that conveys the premium quality of the product.
The photographic style is a key element of the brand, visually conveying its blend of tradition and modernity. We collaborated with Sonia Pueche(puechestudio.com) for the artistic direction and execution of the photography.
We designed the brand’s online store, built around a distinctive photographic style and a desaturated, elegant color palette that complements the overall visual identity.
