CLIENTE
LLYC
Grupo Mayoral
_Visual identity
PROYECTO
A brand designed to break away from monotony and boredom through a vibrant and dynamic visual system.
Redesign of the visual system for Boston Wear, a men's clothing brand. The goal was to revitalize the brand, making it more dynamic and contemporary while maintaining its existing logo.
LLYC’s strategy team developed the concept "Adult isn’t Boring," encouraging a brand identity that moves away from formality and convention to gain presence and personality.
We developed a new visual identity that blends mainstream appeal with a strong, unique personality. A highly expressive sans-serif typeface is paired with an exaggerated script, creating a bold and deliberate contrast.
Fluorescent colors contrast sharply with black and white, bringing energy and vibrancy while allowing for compositions that can be bold or more subdued as needed.
We developed a photographic style for campaigns rooted in surrealism—impossible yet recognizable scenarios that help shape this new personality, emphasizing originality and authenticity.
