CLIENT
Lyo Media
_Brand strategy
_Visual identity
_Web design
_Motion Graphics (David Rubio)
PROJECT
Energy, bold typography combinations, and striking colors define the new identity of the audiovisual production company Lyo Media.
Rebranding of the audiovisual production company Lyo Media, aimed at creating a more contemporary and diverse brand that reflects its core spirit: versatility and the ability to produce content across a wide range of themes.
The visual system is built around a color that sits between red and orange, creating a sense of vibrancy, paired with a typographic combination of sans and serif fonts that work together to emphasize key words.
The identity includes a series of graphic elements that abstractly represent certain traits of the production company’s personality, serving as visual assets to support various brand materials.
