CLIENT
kultO
_Visual identity
_Web design
_Lamps design
_Fachade design
PROJECT
A restaurant born from many journeys, featuring eclectic cuisine and a visual identity that seeks to bring together ideas that seem worlds apart.
kultO is a Madrid-based restaurant with roots in southern Spain, offering an international culinary concept based on the fusion of flavors and techniques. This results in a constantly evolving menu with new gastronomic proposals.
The visual identity is inspired by craftsmanship and attention to detail. The custom-designed logotype features irregular shapes, evoking a handcrafted feel with a clear nod to Asian aesthetics. The letter 'O' takes center stage, transforming into a distinctive window that sets the brand apart.
The sea and blue tones take center stage in the identity, reflecting their significance in the restaurant’s personality. The ‘O’ serves as a key graphic element throughout the design. We carefully selected high-quality papers with natural textures to convey a sense of purity and attention to detail.
We also contributed to the design of a large-scale 3D sign featuring the logotype crafted in steel over a metal grid, blending brutalist and artisanal aesthetics to capture the restaurant’s essence. Additionally, we collaborated on interior elements, such as lighting fixtures, to create a seamless connection between identity and space.
