CLIENT
The Beauty Concept
_Brand strategy
_Visual identity
_Packaging
PROJECT
A visual system that merges science and beauty, striking a balance between both worlds for a brand defined by contrasts.
Rebranding for The Beauty Concept, a brand specializing in beauty, wellness, and health. The challenge was to unify the concepts of beauty and science, two fundamental pillars of the brand, within a single visual identity. We came up with the concept "The Science of Beauty" as the foundation for the brand’s renewed design.
The visual system was built around large-scale textures in white, black, and gold, representing the world of beauty. To convey the scientific aspect, we designed a flexible logo that could expand both in height and width, enclosed within a label-like frame with a technical aesthetic that seamlessly integrated with the brand’s custom patterns.
These patterns are defined by their simplicity, rooted in geometric shapes. Their use allows us to create supporting graphic elements while also serving as a tool to segment the various products and themes that coexist within the brand.
